Role: Owner/Creator, Branding Designer, Website Designer, Print/Product Designer
I created Dash and Hound Designs to explore my love of animals as well as my love of painting. It is a product business where my business partner and I offer dog and cat themed accessories such as tote bags, art prints, ornaments and greeting cards through our website. I designed all aspects of this brand including the, branding elements, business card, social media posts, website, mockups and photography, as well as all prints on the product offerings.
After doing target market research I designed the branding and products to resonate with the feminine, Millennial dog and cat owners to whom I wanted to market the products. I also kept in mind the whimsical and light hearted nature of my artwork. I chose to use black for the logos to keep them timeless and universal. The hand lettering and gestural outlined figures were meant to compliment the hand painted products. Black and white are prominent throughout the brand but friendly and playful colors are important too. The color palette of the branding as well as the products were designed to be able to mix and match harmoniously.
Website: www.dashandhound.com
Instagram: @dashandhounddesigns
