Margo Nelson
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Pop Fly Away Branding

 
 
 

Pop Fly Away

Summary
Pop Fly Away is an Etsy shop that sells hand painted canvases that bring bright and bold touches to people's lives. I worked with the shop owner and artist to create a unique brand identity which included logos, patterns, icons, typography, and a color palette. Using these elements I also designed the Etsy Shop cover image and the business card. 

Time Line
3 Weeks

My Role
Branding Design

Tools
Adobe Illustrator / Adobe Photoshop

 

Branding Elements

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Etsy Cover Image

 
 
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Business Card

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Etsy Shop Landing Page

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Reflections

  • It was important to the business owner that we use her own hand writing for the primary logo script. This was challenging because the original versions were wobbly and not evenly written. After a few tries though she was able to get it even enough that I was able to scan it, put it into Illustrator, converted it into a vector shape and smooth it out. In the end the owner and I were both happy with the look and it was a vector shape that could scale easily.